EAT DIRT

EAT DIRT

10% Off

Sign up to stay up-to-date with Eat Dirt's news and get 10% off your first order.

10% Off

Sign up to stay up-to-date with Eat Dirt's news and get 10% off your first order.

DETERGENT FOR
A DIRTY WORLD

Eat Dirt is laundry liquid that gets the grime off your garms without wrecking the planet (and comes in super nice grown-up scents)

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smells great

Our Bitter Orange fragrance is a grown-up mix of natural notes like mandarin, neroli, and amber.

smells great

Our Bitter Orange fragrance is a grown-up mix of natural notes like mandarin, neroli, and amber.

CLEANS GOOD

Eat Dirt uses good chemistry to drop-kick the ick out of colours and whites, even on a cold wash.

CLEANS GOOD

Eat Dirt uses good chemistry to drop-kick the ick out of colours and whites, even on a cold wash.

CLEANS GOOD

Eat Dirt uses good chemistry to drop-kick the ick out of colours and whites, even on a cold wash.

ISN'T EVIL

Eat Dirt comes in a recyclable tin. And it's made from sustainably-sourced, vegan ingredients.

ISN'T EVIL

Eat Dirt comes in a recyclable tin. And it's made from sustainably-sourced, vegan ingredients.

ISN'T EVIL

Eat Dirt comes in a recyclable tin. And it's made from sustainably-sourced, vegan ingredients.

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

🦁 UK MADE

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

🦁 UK MADE

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

🦁 UK MADE

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

🦁 UK MADE

Eat Dirt 1L non-bio laundry liquid

DROP #1: Bitter Orange
50 washes

Eat Dirt is the detergent that’ll clean your garms 🫧 bless ‘em with a heavenly scent 🍊 and give Mother Nature a high-five on the way out 🙌 It comes in a 100% recyclable tin and is made from sustainably-sourced, vegan ingredients.

Scent

Mandarin, neroli and amber come together in a citrus hit. Imagine an evening walk in a Sicilian orange grove, but for your laundry. 

Packaging

Eat Dirt comes in a 1L tin because, unlike plastic, metal can be recycled forever and ever. And we keep paper waste down by packing and shipping it in second-hand cardboard boxes.

Ingredients

Vegan by nature, Eat Dirt is made with cruelty-free, biodegradable ingredients.

‣ Less than 15% non-ionic surfactants
‣ Less than 5% preservatives (phenoxyethanol)
‣ Fragrances linalool and limonene

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♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

🦁 UK MADE

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

🦁 UK MADE

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

🦁 UK MADE

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

♻️ RECYCLABLE

💧 LOW TEMP FORMULA

😇 NO HARSH CHEMICALS

🍊 SMELLS GREAT

🌱 VEGAN

🦁 UK MADE

Love for EAT DIRT 🧡
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THE BIG FAT

EAT DIRT

BACKSTORY

It all started when we noticed that most detergent is factually rubbish. What’s with all the plastic? Why so ugly? What the heck is ‘Lavender Haze’ and why would I want my pants to smell of it?
So we went ahead and made the eco laundry detergent we wanted to buy: one that smells and looks properly good; and that genuinely goes out of its way to be responsible.
We’re buzzed to launch Eat Dirt to the world, and we’ve got more grand plans cooking - scents, eco refills, and more… 👀 Thank you for coming with us on our slippery soapy journey.

If you like the sound of where this is going, sign up to stay up-to-date with our story (you'll get a chonking 10% off your first order at the same time)

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Stick it up your drum

Stick it up your drum

LIFE'S TOO SHORT

FOR SMELLY GARMS

LIFE'S TOO SHORT

FOR SMELLY GARMS

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